Following my own advice on this very blog, I was updating a company's presence on Google Places today (previously Google Business Centre; basically, the interface that you update if you want your business to appear on Google Maps). The company in...
Google's homepage is the most-talked-about blank space on the internet. Renowned for its one-option interface and clean minimalism, the page is often cited as a great example of 'less is more'. It came as a great surprise, last week, then, to see...
If you're only just getting your head round PPC advertising, you may be dismayed to know that Google is several steps ahead - and that very soon, there will be whole new advertising platforms on which to promote your business. Yes, mobile...
Microsoft's search engine product Bing was a year old on Sunday. Setting aside the question of whether we've got any more used to its rather silly name (no), has it become a proper contender in Search during that time? Well, according to Thinq,...
I heard on the World Service recently that Kenya has finally joined the world of broadband. It always astonishes me to realize that the benefits of high-tech living are achieved by something as fundamental, though mind-boggling, as feeding a cable...
As a copywriter and online editor, I've always considered it my duty to ensure that the text I publish online is absolutely correct. I double check for grammar errors and misspellings, and I'd be mortified if one slipped through. After all, I am...
Are you one of those people who uses twenty words when two will do? Verbosity can be a great asset on the shop floor. However, if you are the one responsible for writing the copy for your business' website, you may find that you're not getting as...
Habitat, the UK furniture store, has never been at the forefront of online technologies. Take their website, for example, it may look impressive on the first view, but you can't order from it, nor it doesn't showcase every product they have for...
We booked a break at the woodland holiday camp Centerparcs recently. Now, as someone who works in online marketing, I tend to notice when it's done well, and I must say that Centerparcs has one of the best online booking experiences I have ever...
White Stuff, the high-street clothing store, has a very good website and online strategy. I visited for the first time because I liked their clothes, and I stuck around - subscribing to their newsletter; paying several repeat visits, and crucially,...
There's been a lot of talk about the 'free economy' recently, with Google as the most-cited example. Aren't we lucky to have as powerful a set of tools as Google Search, Google Earth, Google Maps, and all the other innovative Google offerings, for...
Remember our post on Nofollow links? That was prompted by a presentation made by Matt Cutts, the Google software engineer who has gained some notoriety in the SEO world by keeping a blog. For optimization professionals, his word is practically law...
With many a company closing down, or simply hanging on by the skin of their teeth in the current global recession, Google has bucked the trend, apparently filing an 18% rise in profits for the last quarter. Adding to the image of the search engine...
Plagiarism is, of course, frowned upon on the web, just as it is in any other circle, but there are times when imitation is your best friend. When a new client comes to us with a completely blank sheet, requesting a website, I will often ask "what...
"You ask, they answer" was the header for the Guardian's series, in which users can post questions in a real-time online forum. Recently lined up to answer the public's questions was herbal health and beauty store, Neal's Yard Remedies. So far, so...
Talk to anyone in SEO and after a while you'll catch them talking about 'optimizing your site for Google...er.. all the major search engines'. The truth is that Google has become so dominant in the UK, that it has pretty much set the rules for...